When Michal Tyles set out to Ekas Bay a little over 20 years ago, long before Innit Lombok even existed as an idea, he had nothing in mind other than a quiet fishing trip. Until then, the Slovakian hotelier, who has lived in Indonesia since the 1990s, had known of the area only through stories from the Lombok natives he met in Bali, who painted a picture of an idyllic scene of white sand beaches and a strong fishing culture.

Indonesia Convention Exhibition (ICE) BSD meraih dua penghargaan bergengsi di ajang TDM Travel Trade Excellence Awards 2025. Penghargaan itu adalah Facilities Upgrade of the Year – Indonesia dan Meetings & Conferencing Property of the Year – Indonesia. Capaian ini menandai 10 tahun perjalanan ICE BSD dalam industri MICE nasional.

Introduction In an era defined by rapid technological advancements and shifting consumer expectations, public relations (PR) agencies must navigate an increasingly complex landscape. From startups to industry giants, success hinges on understanding and leveraging emerging trends in digital engagement, data analytics, and cross-channel strategies. Drawing on research from credible sources, this article unpacks the critical drivers shaping PR strategies in 2026 and beyond. 1. D

As Southeast Asia (SEA) continues to evolve as a dynamic economic hub, businesses must stay ahead of trends in communication strategies to remain competitive. By 2026, the region’s businesses will increasingly integrate advanced technologies, cultural nuances, and sustainability into their communication strategies. Below, we explore the top trends poised to shape SEA businesses’ communication approaches. 1. Hyper-Personalization Driven by AI With artificial intelligence (AI)