Saggirio Appointed as Strategic Communications Partner for The Bimasena
JAKARTA, 1 October 2026 – The private business and lifestyle club, The Bimasena has appointed independent PR agency Saggirio Communications to lead its strategic communications across Indonesia, Singapore, and Malaysia as it prepares to unveil its newly dedicated wellness spaces on the third and fourth floors.
Supporting The Bimasena’s next phase of growth and regional brand positioning, Saggirio will work closely with the club to shape and communicate its evolving vision to a new generation of leaders, entrepreneurs, globally minded professionals and visionaries. The partnership will focus on building greater awareness around The Bimasena’s distinctive approach to business, culture, hospitality, and community, while introducing its new wellness spaces as a natural extension of the club experience.
The new spaces complement The Bimasena’s established business, dining, and social offerings, creating a more integrated environment where its longstanding sense of community meets the growing importance of wellbeing in contemporary life.
Adriel M. Simorangkir, Managing Director of Bimasena, commented, “We are delighted to be working with Saggirio Communications to strengthen our brand presence further as we introduce our new wellness space across our key markets. We look forward to extending our reach and sharing The Bimasena’s enduring legacy, alongside our commitment to delivering elevated hospitality experiences.”
Located in South Jakarta's distinguished Dharmawangsa neighbourhood, The Bimasena is guided by the belief that the best things are better with time. Bringing together business, art, culture, and community, the club is shaped around four distinct experiences: The Rooang, a vibrant social and dining destination; The Board Room, an intimate members' parlour for private conversations and curated whiskies; The Private Suite, offering flexible spaces for meetings and celebrations; and The Wellness Club, the club's newest chapter dedicated to movement, recovery, and wellbeing.
"The strongest brands are built not only through visibility, but through the stories, conversations, and communities that grow around them," said Retta Oktaviani, Managing Director of Saggirio Communications. "The Bimasena has a distinctive story shaped by its legacy, its community, and its role as a place where ideas and relationships come together. As the club enters its next chapter, we look forward to bringing that story to a wider regional audience through meaningful conversations and editorial storytelling."
In this partnership, Saggirio Communications will deliver an integrated communications programme encompassing media relations, executive profiling, thought leadership, and editorial storytelling to further establish The Bimasena's presence across Southeast Asia.
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