Saggirio Named PR Agency Partner for Serenitree Indonesia

Jakarta, 23 July 2025 — Saggirio Communications is delighted to announce its appointment as the official public relations agency partner for Serenitree Indonesia, a proudly local skincare brand from Indonesia rooted in clean, conscious, and sustainable living.

This partnership reflects a shared commitment to purposeful storytelling and values-driven communication. As Serenitree continues to grow its presence in Indonesia’s natural beauty and wellness landscape, Saggirio will lead the brand’s strategic PR initiatives, ranging from media outreach and brand communications to influencer relations and thought leadership.

Founded in 2022 by Sandra Djajadisastra, Serenitree’s products are free from harsh chemicals, parabens, SLS, synthetic dyes, phthalates, and synthetic fragrances. Certified by BPOM, cruelty-free, and safe for pregnant and breastfeeding women, children above three years, and individuals with eczema or sensitive skin, Serenitree reflects a deep commitment to wellness that is inclusive and accessible.

With a purpose to reconnect people with nature, Serenitree offers personal care solutions made with clean, plant-powered ingredients and sustainable practices. The brand is gaining growing recognition for its thoughtful, transparent, and impactful approach to beauty. Serenitree is also part of Kertabumi Recycling Center, a waste recycling hub that actively educates the public and encourages sustainable living practices.

“We are truly excited to collaborate with Serenitree Indonesia,” said Retta Oktaviani, Managing Director of Saggirio Communications. “As a local brand with a clear vision, Serenitree embodies the values of sustainability, authenticity, and community that we deeply believe in. We look forward to amplifying their voice and helping expand their positive impact.”

Through this partnership, Saggirio aims to strengthen Serenitree’s narrative as a trusted voice in natural wellness, one that promotes safe, conscious beauty that’s good for people and kind to the planet.